Andrew Burton
May 2025
Pleydell Smithyman have recently been working with a number of garden centres and farm shops that are focusing on website and marketing awareness for their customers. At the same time we have been developing our website due to our increased services. Like may garden centres and farm shops, there are a wide range of aspects to the business. Similar to a garden centre which has much more than gardening products and plants on site, (they also sell things such as Christmas, furniture, farm shop style food, giftware, whilst also having their own garden centre restaurant) our Pleydell Smithyman website has a wide range of sectors we work in and services we offer and SEO searches can include:
Garden Centre Consultant
Farm Shop consultant
Farm Shop Designer
Farm Shop interior designer
Garden centre designer
Restaurant designs
Café interior design
Restaurant interior design
Retail design consultants
Interior design consultant
Business development consultant
Garden centre planning
Town planning
Garden centre architect
Landscape designÂ
So when reflecting on getting the services across, part of the strategy for us, and garden centres is to include an SEO strategy for the businesses, to improve a website's user experience in order to attract more shoppers and increase interest in their shop. Additionally, generally retail SEO is probably one of the most cost-effective marketing channels since the customer acquisition costs are much lower compared to PPC campaigns.
Customers use search engines to research locations and/or products before they decide to make a purchase. Studies have shown that shoppers first research a place or product, or a brand, using search engines often before making a purchasing decision. According to some research more than 80% of shoppers research online before buying something in-store.  It was also noted that 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice and when we consider this against furniture and other products that can be bought online, then the website becomes a massive tool for both your usual customer and the online shopper.Â
 A garden centres SEO may include:
Â
Garden Centre local to me
Plant Centre
Nursery
Christmas products
Café
Garden Centre in (county)
Garden furniture
Farm Shop
The main idea behind SEO is to increase a website's organic rankings, resulting in more impressions, clicks, and, ultimately, more conversions.Â
The takeaway is that website and social media is huge. A business cannot do without a presence these days and its essential to focus on this!